Wanted a product with one ingredient and the NOW brand has only Beetroot in it. I thought the taste was good and I sometimes sprinkle on my dinner. It's lab tested, like the container which I can re use and the benefit from taking the beetroot.

I was very surprised at the great taste from this product as I was quite hesitant to buy it - tbh doesn't sound very appealing. After trying it, I can tell you that it is a good buy. I would purchase again.

This seems to be good quality beet root powder from what I can tell. It seems to do what it says. It seems to be a good value also. I will keep using it.

This brand is not as a deep colour compared to the Frontier brand which may indicate the quality's not as good.Does not indicate in the label whether its non-irradiated or not,whereas the Frontier brand does.

Good quality beet powder. Tastes sweet and earthy like beets, which I like. A good sized container. Increases nitric oxide. Take it before a workout for a great pump. I’ve noticed it also gives me a stronger pump “down there.”

great product, I have tried a few different options and this is a good option. would purchase again.

this was great. I could mix it in with other vegetable powders and it doesn't have a rally strong taste.

I use this in my pre-run mix, and it mixes very well and has a pretty sweet taste.

Not as good as the other ones I’ve ordered. Tastes a bit more artificial in my opinion..

Generally good product - might be some disparities from batch to batch.